The Web Content Accessibility Guidelines (WCAG) are internationally agreed upon standards established to help content authors and developers create web content – whether a website, web application, or other digital technology – with accessibility in mind.
There are four main guiding principles of accessibility upon which the WCAG have been built. These four principles are known by the acronym POUR for Perceivable, Operable, Understandable, and Robust.
POUR is a way of approaching web accessibility by breaking it down into these four main aspects. Let’s take a more in-depth look at what each of these principles mean.
The 4 Principles of Accessibility
Perceivable – Information and user interface components must be presentable to users in ways they can perceive. This means that users must be able to understand the information being presented; it can’t be invisible to any of their senses.
Perceivable Guideline Example: Text Alternatives. Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, translations, or simpler language.
Operable – User interface components and navigation must be operable. This means that users must be able to use the interface and it cannot require interaction that a user cannot perform.
Operable Guideline Example: Keyboard Accessible. Make all functionality available from a keyboard or a keyboard interface so that people with disabilities are able to operate websites without needing a mouse.
Understandable – Information and the operation of user interfaces must be understandable. This means that users must be able to comprehend information as well as how to use the interface.
Understandable Guideline Example: Labels and Instructions. Labels and instructions are provided to users whenever content requires user input, e.g. sign up or login forms.
Robust – Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. This means as technologies and user agents advance and evolve, content should remain accessible.
Robust Guideline Example: Parsing. Maximise compatibility with current and future user agents, including assistive technologies, by ensuring content created using markup languages are coded correctly and have complete start and end tags. This allows user agents to present content without crashing.
POUR and the 3 levels of Compliance – A, AA, and AAA
These guidelines work with a ‘success criteria’ organised into three levels of compliance: A, AA, AAA. Level A and Level AA have been adopted by various international standards and legal requirements.
- Level A criteria are the highest priority and are typically the easiest to fulfil. If your product satisfies all of the Level A criteria, the entire site is considered to be Level A compliant. Your site will be accessible to many, though often with considerable extra effort on the part of those living with substantial disabilities.
- Level AA criteria yield a truly equivalent experience for most users. By fulfilling all of the Level A and Level AA criteria, your site is considered to be Level AA compliant. This level will generally result in content being accessible to most users, though perhaps not with equivalent access for all.
- Level AAA provides advanced accessibility criteria. Sites that fully comply with this level are rare; more typically, companies will pick and choose Level AAA criteria to follow depending on the content and audiences of a given site.
For more details on the differences between the three levels of WCAG compliance, read our blog post on Level A, AA, and AAA guidelines.
IA Labs are here to help with your web accessibility needs
At IA Labs, we believe the WCAG 2.1 provides the best framework for achieving accessibility and we apply the 4 POUR principles when conducting accessibility audits. Our team of accessibility experts can help you understand how standards like the Web Content Accessibility Guidelines can be implemented on your website.